Marketing Major
Marketing is the process of planning and executing the conceptions, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. All types of organizations perform marketing activities to facilitate exchanges. Business as well as non business organizations such as universities, charitable organizations, community theaters and hospitals perform marketing activities. The major in marketing provides a comprehensive education for those interested in planning and implementing successful marketing strategies. Students with energy, ability and competitive drive will discover that this major offers many opportunities to serve the public as well as receive many rewards. Elective concentration can emphasize Marketing Management or Logistics and Supply Chain functions. |
