Research

When you start laying out your blueprint for success - whether it's developing an idea for a new business or seeking ways to improve an ongoing operation - one of the first things you will need is information.

The ASU SBTDC offers market research services free of charge to our small business clients and can provide clients with high quality data and analysis to make sound business decisions.  For example, entrepreneurs who are selecting a site for their business can get customer profiles and other demographics, traffic counts, and drive time analysis for their proposed locations.

Market research can also help small businesses analyze potential customers, identify competitors in a trade area, and understand industry trends and financial benchmarks.  Our capabilities and tools are typically affordable only to larger firms.  The ASBTDC subscribes to proprietary market research databases and uses sophisticated Geographic Information Systems (GIS) mapping software.  These tools can give clients an extremely effective visual representation of the marketplace, helping you understand who your customers are, where they are, and what motivates their purchasing decisions.

Contact the ASU SBTDC for assistance.

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Arkansas State University
Small Business and Technology Development Center
P.O. Box 2650 State University, AR 72467
Phone: (870) 972-3517
Fax: (870) 972-3678
Email: asusbtdc@astate.edu